It’s official: sausage rolls have gone gourmet – and Londoners are paying the price. Literally.
From Borough Market butcheries to posh cafés in Hoxton, the simple, flaky British snack is now being sold for eye-watering amounts. How much? Try £7 at The Ginger Pig. Yes, for one sausage roll.
Meanwhile, a piping hot Greggs roll – once a humble 85p, now around £1.55 – still stands tall as the people’s pastry. In a city where you can spend £5.50 on puff pastry and pork with a hint of fennel and regret, Greggs is the high street hero we don’t deserve, but absolutely need.
💸 The Great Sausage Roll Price Gap
Metro visited 40 venues across London. Only 15 sold sausage rolls. Here’s what they found:
- The Ginger Pig, Borough Market – £7
- West Cornwall Pasty Co, Waterloo – £6.39
- Rise & Bloom, Hoxton – £5.50 (or £6.50 on Deliveroo, because London)
- Store Street Espresso, Russell Square – £5.50
- Harrods – £5
- Greggs, Liverpool Street – £1.55
- Maks News, Columbia Road – £1.99
- Treats kiosk, Baker Street – £1.70
That’s a £5.30 difference – enough to buy another three Greggs rolls and a can of pop.
🥖 Why So Pricey?
It’s not just flaky capitalism. Rising pork, butter, flour, and rent costs are baking inflation into every layer of your sausage roll. Plus, if you’re eating at a café with Edison bulbs and bearded baristas, you’re paying for vibes, not just meat.
😲 A Cult Classic
Some rolls have a cult following, with premium shops like Jolene in Islington using rare breed pork, cultured butter, and flour they mill themselves. Sounds delicious. Also sounds expensive.
But most of us aren’t mincing pork with red wine before our commute. We just want something hot, tasty, and quick – and Greggs delivers, every time.
🤷 What’s Next?
With London’s snack scene spiralling, we might soon see £10 sausage rolls – probably with gold flakes and truffle dust. Until then, let’s raise a flaky salute to Greggs: Britain’s last stronghold of savoury sanity.
